Platform: The Ground Your Brand Stands On | Converge Episode 008

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hyattYour Platform is Your Authority

Dane Sanders interviews Michael Hyatt about the importance of establishing your brand platform and offers tips and strategies on how to set your business up to win. It turns out your platform may be the most important context you can establish yet is one of the last considerations for many.


In our digital, social media drenched world it can be hard to find your voice and be heard amidst the noise. Listen in to Dane and Michael as they explore effective ways to build a platform that not only helps your message be heard but heard by the people who want to hear what you have to say.

The importance of establishing your brand platform can not be overstated. This interview offers step-by-step commentary for anyone with something to say or sell. More specifically, they touch on topics like producing relevant content, whether it is important to stay within a certain niche, and how to build your platform in a way that works with your life.

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