Authenticity Marketing with Scott Stratten | Episode 042

Converge Podcast is now located at GoBe Collective.
Access this episode here: Converge Podcast Episode 042

In this episode Dane is joined by marketing authority Scott Stratten.

Some of the topics covered:

• Don’t care about the rules, only care about your audience.
• How to identify and leverage the one core marketing tactic that works every time.
• Why you don’t need social media.
• How to find your customers online.
• How to take the pain out of content creation.
• How to become the genuine article in your niche.
• Taking an authentic, human approach to marketing.

Scott Stratten

After a decade of running his marketing unAgency, Scott now travels and speaks full-time. He also hosts the unPodcast with partner, co-author and co-host Alison Kramer. With 175k Twitter followers and 4 best-sellers under his belt, including his most recent book: unSelling, Scott has cornered the market on Authenticity Marketing.

Episode Sponsor:

Fastermind Coaching. Affordable coaching for the independent entrepreneur.

Links Mentioned on the Show

unMarketing – Scott’s home base online.
unSelling by Scott Stratten & Alison Kramer- The book that challenges the way you think about business and the way you sell.
unPodcast with Scott Stratten & Alison Kramer.
PodcastAnswerMan.com Cliff Ravenscraft. Use the code “Dane” and get $500 off his Podcasting A to Z course.

Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.