Converge: The Business of Creativity Podcast

How to Build a Business From Your Life Resume with Andy Petranek | Episode 040


“When you see how an average person can

Dane is joined by Andy Petranek, co-founder of Whole Life Challenge, to talk about creating a thriving business from your life resume.

Some of the topics they cover:

  • How to avoid trading time and talent for money.
  • How to build a real business model that scales.
  • Gamification and how it changed everything with Andy’s business.
  • What it looks like to relate to risk without being foolish.
  • How you, the listener, can parlay your own talent into a truly viable business.


AndyPetranekAndy Petranek

Andy is the owner of CrossFit LA, one of the first and most successful CrossFit training centers in the world (now there are over 5000). A former professional adventure racer, extreme athlete, and master white-water kayaker and mountaineer, he’s completed scores of extreme races and challenges. A U.S. Marines Gulf War veteran, Andy was the oldest participant, at 43, to qualify for the 2009 CrossFit Games.

He is the co-founder of Whole Life Challenge, a online game that started in 2011 with 150 people and currently has more than 20k participants in each of 3 events each year. The challenge promotes establishing health and fitness habits.

Andy lives in Los Angeles with his wife, Julia and son, Dashel.

Episode Sponsor:

Fastermind Coaching is your personal trainer for you and your business. Get the measurable results you have been looking for.

Links Mentioned on the Show

Whole Life Challenge – Establish great health and fitness habits.
@andypetranek – Follow Andy on Twitter.

Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.

The Art of Work with Jeff Goins | Episode 039


Jeff Goins,author of The Art of Work, is a gifted writer and creative. From his highly popular blog to his online course for writers, the amount of quality work Jeff produces leaves you wondering how he pulls it off.

In this episode Jeff shares how he manages the tension between work and life and what that looks like in his daily routine. He and Dane also explore ideas around creating with intention to impact both your audience and personal life.

Episode Sponsor:

WeaveWriter is a resource to help you establish the habit of writing. Download the free WeaveWriter Roadmap to get started and then take The WeaveWriter 30-Day Challenge.

Links Mentioned on the Show

Jeff’s Blog
The Art of Work (Get a free copy of the book- just pay shipping!)
The Happiness of Pursuit by Chris Guillebeau

Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.

Habit Hacking with Tony Stubblebine | Episode 038


In this episode Dane is joined by Tony Stubblebine, co-founder of (formerly, to talk habit hacking. They explore the difference between fixed mindset and growth mindset and how your belief in this area affects how optimized you are … [Continue reading]

Making A Difference With Your Creativity with David Trotter | Episode 037


David Trotter got into filmmaking by being in front of the camera as a pastor. As his interest in filmmaking grew so did his compassion for orphans in India after his experiences on frequent visits. This led to his involvement in co-producing a … [Continue reading]

The Artisan Soul with Erwin McManus | Episode 036


Dane is joined by Erwin McManus, author of The Artisan Soul, to dig into the topic of being creative humans created by a creative God. Erwin suggests that creativity is what we are made for even if you don’t label yourself as a creative or artist. … [Continue reading]

Art, Commerce and Keeping Your Soul with Tucker Nichols | Episode 035


In this episode of Converge, Dane Sanders talks with Tucker Nichols about how he went from studying the history of Chinese painting to becoming an artist himself. Not satisfied with a single medium, Tucker explored everything from drawing and … [Continue reading]