Authenticity Marketing with Scott Stratten | Episode 042

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-There's no such thing as B2B or

In this episode Dane is joined by marketing authority Scott Stratten.

Some of the topics covered:

  • Don’t care about the rules, only care about your audience.
  • How to identify and leverage the one core marketing tactic that works every time.
  • Why you don’t need social media.
  • How to find your customers online.
  • How to take the pain out of content creation.
  • How to become the genuine article in your niche.
  • Taking an authentic, human approach to marketing.

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042-ScottStrattenScott Stratten

After a decade of running his marketing unAgency, Scott now travels and speaks full-time. He also hosts the unPodcast with partner, co-author and co-host Alison Kramer. With 175k Twitter followers and 4 best-sellers under his belt, including his most recent book: unSelling, Scott has cornered the market on Authenticity Marketing.

Episode Sponsor:

Fastermind Coaching. Affordable coaching for the independent entrepreneur.

Links Mentioned on the Show

unMarketing – Scott’s home base online.
unSelling by Scott Stratten & Alison Kramer- The book that challenges the way you think about business and the way you sell.
unPodcast with Scott Stratten & Alison Kramer.
PodcastAnswerMan.com Cliff Ravenscraft. Use the code “Dane” and get $500 off his Podcasting A to Z course.

Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.

Growth Hacker Marketing with Ryan Holiday | Episode 041

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“When you see how an average person can

Dane is joined by author and media strategist Ryan Holiday to discuss practical tactics for marketing and personal discipline.

Some of the topics they cover:

  • Different perspectives and approaches to marketing and which ones work best.
  • How to break into a new market and stand out in your current market.
  • Ryan’s note taking and writing process.
  • How passion and enthusiasm can get in the way of a successful business.

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041-RyanHolidayRYAN HOLIDAY

Author, Ryan Holiday is a strategist for bestselling authors and billion dollar brands. He is the former marketing director of American Apparel and his work has been used as case studies by Twitter, YouTube and Google. He has been written about in places like AdAge, the New York Times, Gawker and Fast Company, to name a few.

Episode Sponsor:

Fastermind Coaching: affordable business coaching for the indie entrepreneur.

Links & Resources Mentioned on the Show

Ryan’s Books:
The Obstacle Is The Way
Trust Me I’m Lying
Growth Hacker Marketing

@ryanholiday – Follow Ryan on Twitter.
Robert Greene

Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.

How to Build a Business From Your Life Resume with Andy Petranek | Episode 040

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“When you see how an average person can

Dane is joined by Andy Petranek, co-founder of Whole Life Challenge, to talk about creating a thriving business from your life resume.

Some of the topics they cover:

  • How to avoid trading time and talent for money.
  • How to build a real business model that scales.
  • Gamification and how it changed everything with Andy’s business.
  • What it looks like to relate to risk without being foolish.
  • How you, the listener, can parlay your own talent into a truly viable business.

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AndyPetranekAndy Petranek

Andy is the owner of CrossFit LA, one of the first and most successful CrossFit training centers in the world (now there are over 5000). A former professional adventure racer, extreme athlete, and master white-water kayaker and mountaineer, he’s completed scores of extreme races and challenges. A U.S. Marines Gulf War veteran, Andy was the oldest participant, at 43, to qualify for the 2009 CrossFit Games.

He is the co-founder of Whole Life Challenge, a online game that started in 2011 with 150 people and currently has more than 20k participants in each of 3 events each year. The challenge promotes establishing health and fitness habits.

Andy lives in Los Angeles with his wife, Julia and son, Dashel.

Episode Sponsor:

Fastermind Coaching is your personal trainer for you and your business. Get the measurable results you have been looking for.

Links Mentioned on the Show

Whole Life Challenge – Establish great health and fitness habits.
@andypetranek – Follow Andy on Twitter.

Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative.

The Art of Work with Jeff Goins | Episode 039

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Jeff Goins,author of The Art of Work, is a gifted writer and creative. From his highly popular blog to his online course for writers, the amount of quality work Jeff produces leaves you wondering how he pulls it off. In this episode Jeff shares … [Continue reading]

Habit Hacking with Tony Stubblebine | Episode 038

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In this episode Dane is joined by Tony Stubblebine, co-founder of Coach.me (formerly Lift.do), to talk habit hacking. They explore the difference between fixed mindset and growth mindset and how your belief in this area affects how optimized you are … [Continue reading]

Making A Difference With Your Creativity with David Trotter | Episode 037

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David Trotter got into filmmaking by being in front of the camera as a pastor. As his interest in filmmaking grew so did his compassion for orphans in India after his experiences on frequent visits. This led to his involvement in co-producing a … [Continue reading]

The Artisan Soul with Erwin McManus | Episode 036

ErwinMcManus

Dane is joined by Erwin McManus, author of The Artisan Soul, to dig into the topic of being creative humans created by a creative God. Erwin suggests that creativity is what we are made for even if you don’t label yourself as a creative or artist. … [Continue reading]