The New Podcast Explained | Converge Inaugural Episode

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This brief episode explains a little more in depth what the Converge Podcast for photographers and creatives interested in business is all about, as well as how you get to play.

Click above to listen in…

I’m excited to hear what you think.

- Dane

The New Path: More Opportunity than Ever Before

The writing is on the wall: Whether you know it or not, things have changed…

A few weeks ago, I was able to be a part of an interview with Vincent LaForet who is a former New York Times photographer, a Pulitzer Prize winning photographer, and more recently known as a HDSLR video pioneer. It was a very enlightening interview and has made me think a lot about where the photography industry is headed.

Vincent LaForet wrote a blog post about 20 months ago about the fundamental changes that were happening in the publishing and photography industry. Titled “The Clouds are Falling” the blog post took a very honest look into how the fundamental sustainability of being a commercial photographer, editorial photographer, and photo journalist has changed. To be sustainable in this industry is becoming harder and harder.

The New York Times also published an article two weeks ago: “For Photographers, the Image of a Shrinking Path,” that dealt with how it is becoming increasingly more difficult for seasoned professional photographers to make a living due to the influx of “amateur” photographers into the market who are willing to work for almost anything.

However, it is not all doom and gloom. The tools for any digital media creative have never been as accessible and affordable as they currently are and this has created a new space for creativity and art through the photographic lens.

A couple of weeks ago, I read an article on how the season’s finale of the primetime TV show “House” was exclusively recorded on a few Canon 5D Mark IIs. “House” usually films with video cameras costing over $50,000, but yet decided on using a few $2,500 SLR cameras to wrap up its season, which happen to also record amazing footage. The director of the show honestly stated that “this is the future…” HDSLR video cameras definitely have their limitations, but they are nevertheless powerful tools that make movie-making more accessible than it has ever been before.

I watched Vincent LaForet’s video work before he spoke about it in the interview I sat in on a few weeks ago, and was truly amazed to see the quality of video created using the Canon 5D Mark II. What I learnt during the interview was that he only had 72 hours of video experience before he created the short film “Reverie”. Vincent produced the film over a weekend with a few friends, after asking Canon if he could borrow a pre-production 5D Mark II, to which they agreed. When Vincent first released the film online, it had over a million views in the first 24 hours, and by the end of the week it had been viewed four million times. By channeling his creativity through a new and accessible medium, a once New York Times photographer with 72 hours of film-making experience became a well-respected film maker, overnight.

Reverie from Vincent Laforet.

Two amazing artists, good friends of mine, are living proof of how the cost of being creative with the variety of easily accessible media available to artists has gone down without the need to compromise what they produce. They aren’t photographers but their story supports this current reality. Aaron and Matt of the LA-based band Window View created their album in their West Hollywood apartment, using a four year old Apple Mac Pro G5 with a hodgepodge of different recording programs. The album “Out of Order” was completely self-produced and featured on iTunes Pick of the Week, and has brought them far more exposure than live shows opportunities.

So what does this all mean? The once clear division between the photography and the film-making industry is not so clear any more. The playing field has been flattened for artists creating in both industries, permitting them to channel their art through more media. Almost anyone with a modest investment and passion to create, can stretch both that investment and that passion to create much more than ever before. This is establishing creativity as the new lingua franca, making it the essential ingredient to stand out and prosper doing that you love best.

And the good news doesn’t quite stop there. Publishing what you create, sharing your art to inspire, challenge, and transform, is also more accessible now – at a far lower cost, if any – that ever before. Regular viewers of my personal website stretch beyond our land to Europe, Africa, South America, and Asia. I haven’t reached the masses with my work but it certainly is accessible to anyone who wants to see it, wherever they might be. Hence, as an artist, what I ought to be concerned about is what I am creating, what I am communicating through it, and how I can make it stand out.

Take one step further and consider the role Apple’s iPad might have in all this. The opinions on this new device are many, good and bad. Personally I believe that the iPad is going to drastically change the way information and media are consumed. It will be vital to not solely create great content, but rather to create great creative content that enhances the user’s experience. The sky is the limit when considering ways how to enhance the user’s experience. Where print media was only limited to what could be printed on a page, an iPad can display almost any type of digital media. Video, photography, and written content have the potential to be seamlessly integrated in an iPhone/iPad app or HTML5 interface. Millions of users can consume the same content on their iPhones and other mobile devices from almost any location, which continues to stretch that artists playing field.

Change often brings forth mixed feelings of fear and excitement, but I believe that the change that is happening in the photography and film-making industries ought to instill more excitement than fear. No longer do artists have to limit their creativity according to funds available to them. Not to say that financial sustainability does not remain a challenge. Rather, the point is that the number of channels available to artists to create and share their art has never been this high, which ought to instill courage and passion in artists who desire to do more of what they love best.

Joshua is the Director of Photographer Services for Dane Sanders Photographers.   He has a passion for hope filled international photo projects with Refugees. You can check out more of his work on his website: www.joshua-seale.com or follow him on twitter.

Fast Track for the People

From the very beginning, it was clear that if Fast Track Photographer was going to make good on its promise & do what it was made to do, it had to become bigger than any one person.

True to form, if there’s one thing that’s true about this idea turned movement it’s that the strength of Fast Track is in direct proportion to the community it supports.

The idea of course is that photographers committed to building their brands around the unique creativity they bring to the table means that we can truly be for each other without fear or concern… that since our identity is not based in what we do but who we are, we are freed up to fight for the health of our industry and not just ourselves… that we believe in an economy of abundance and not scarcity.

I’m so honored to be a part of this amazing group of Creative’s!

In the months to come, you’ll have a chance to get to know a lot of great people who embody this idea to their core. They are leaders who will define the movement’s future and they are the reason creating Fast Track Photographer was worth it. I’ll be around plenty but I have a hunch you won’t care much if I am. The value created here is about US, not I. And, it’s my hope that you find your space to play too. In fact, I double-dogg dare you to!

What do you say?

FEO!

- Dane

Want to participate in a local FEO Group? Find out more here.

Stowe House Wedding | Santa Barbara

Courtney and Aaron at Stowe House Wedding in Santa Barbara

I knew I was in for a treat when Courtney reached out months ago and asked me to shoot her wedding. Courtney is one of those dream brides that is not only pleasant and thoughtful, but professional and creative.

She built her day around she and Aaron and everything worked flawlessly!

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Of course, with her natural beauty and charm, a lot could have gone wrong and things still would have felt right.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Stunning (and on-time) hair and make-up started the day right. We were off to the races.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Gorgeous dress.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Final touches.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Friends to help.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

It was perfect.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Aaron’s mom was in awe.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Courtney’s mom was moved to tears.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

A pensive moment before seeing Aaron for the first time.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Pensive turned to excitement… it was on!

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The Stowe House was a great location for a Santa Barbara wedding. It was the perfect setting. Aaron was beside himself.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

At first, he was a little formal.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Then he realized who he was with.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

A moment later…

Courtney and Aaron at Stowe House Wedding in Santa Barbara

He couldn’t help himself.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Stunning.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The whole wedding party was gorgeous… and had an international flair.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The details were just right.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Mason jars were the perfect touch for a Westmont alum.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Petals from the sky accented the decor.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

Aaron went from deer in the headlights to kid in a candy store. His guys had his back.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The ring-bearers were angelic.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The kiss.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The exit.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The bridesmaids were a blast.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The Becker special.

Courtney and Aaron at Stowe House Wedding in Santa Barbara

The day was flawless.

Special thanks to Fasttracker Rustin Michael for helping me out. Debbie from Chic Events made the whole event a treat for everyone.

And, of course, thanks to the new Mr. and Mrs. You guys are rad! I hope Belize is incredible.

- Dane

Scott Bourne on How to Build a Tribe | Ep. 37

This week’s AskDane/Coaching will be at 2pm PST Today!

On the heals of the big announcement a day or so ago (that over 1500 fasttrackers took advantage of), I’m super excited to share another huge & very limited opportunity, exclusively during Today’s *LIVE* Fast Track Coaching.

Today’s special guest will be none other than photo twitter king (almost 40,000 followers), Photo Focus creator and amazingly generous friend to the Fast Track Community, Scott Bourne.

Like I said yesterday, Scott is one of a kind and he’ll be answering every question we can fit in on how to help you maximize your tribe (or future tribe)!

Throw in the special announcement involving Becker and this is a must see show!

This Week’s Topic will be:
Scott Bourne on Building Your Tribe

To get the answers to any of your questions, simply send a Twitter with @danesanders in the text.

To make sure you never miss a week of Coaching, be sure to subscribe to Coaching or the Forums to receive the password each week. The best deal is to get the Forums because it gives you Coaching for FREE. If you can’t catch the event *LIVE*, you can always catch the Replay later here.

See you then!
- Dane

To find out first…
Follow on Twitter
Connect on Facebook
Be in the Know with The Newsletter

PS… CLICK HERE to see the larger DaneSanders.tv UStream Channel. For the replay, click the player & enter the password. Cheers!

PPS… Because so many have requested it, I created this page with links to some of my absolute favorite apps, products & services (along with a little bonus at the bottom). I hope they help!

FREE *LIVE* Marketing Education for Photographers

Join Dane for Free Teleseminar!

CLICK HERE NOW!

You’re going to find this hard to believe. I know I sure did. In just two weeks, I’m participating in the world’s largest FREE photography educational event. Hands down, it’s the can’t miss event of the year. And it’s FREE!

I’ve joined my friend Sarah Petty and 14 other photography marketing gurus to bring this unbelievable event to you at no charge.

Not only that, you don’t have to leave home or your studio to attend this two-day, 16 hour extravaganza. All you have to do is take a few quick seconds to register right now by clicking here! We’ll shoot you an email with your dial in number for the event once you register.

Don’t miss out! Really what do you have to lose?

Here’s the schedule of headliners with the timing of their talk! Yup… Edward Zemba, Kent & Sarah Smith, David Ziser, John Hartman, Rod Evans, Vicki Taufer, Kevin Kubota, Tim & Beverly Walden, Sarah Petty, Jen Hillenga, Allison & Jeff Rogers, Lori Nordstrom, Marilyn Sholin, Kia Bondurant, Julie Klaasmeyer and me.

Can you believe this is all FREE?

Join Dane for Free Teleseminar!

What’s the catch? There is none. The organizers believe that the value of this FREE *LIVE* event is so strong, many of you will want to purchase the downloadable recording. That’s what will pay for the thing. I think they are really smart because it creates a win for everyone especially if you just tune in *LIVE*!

NOTE: If you can’t catch it *LIVE* and/or if you’re the kind of learner that knows you’ll take in more at your own pace, just know that the recordings will be offered for ONLY $99 (seriously!) but just between September 29 – October 2. Plan for it.

You seriously don’t want to miss this one. To my knowledge, this kind of offer is without precedent.

… but you must register now!

See you there!

 – Dane

Follow on Twitter
Connect on Facebook
Know with Newsletter

The Future of Photo & FREE PartnerCon Giveaway | Ep. 36

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I’m super excited to have Pictage‘s new Chief Marketing Officer Simon Anderson on Coaching today.

What’s fantastic about Simon is he’s a remarkably seasoned marketer who cares a lot about photographers, community and the online world but because of he still is relatively new to our industry, he brings a fresh perspective that I’ve not seen before. Between he and Pictage’s new CEO, Jim Collins, I’m super impressed with how these guys are leading. And, if you’ve had a take on Pictage before now, you’ve probably noticed a huge upswing in recent months. These guys are much of the reason why.

If that’s not enough to get you there, I’ll be giving away a FREE Conference Pass LIVE (up to a $250 value) to PartnerCon in New Orleans!

To top all that off, with his Australian accent and looks, you ladies won’t mind tuning in just for the eye candy.

I personally can’t wait to get into the conversation!

Today’s Fast Track Coaching starts at 4:00PM PST!

To get the answers to any of your questions, simply send a Twitter with @danesanders in the text.

To make sure you never miss a week of coaching, be sure to subscribe to Coaching or the Forums to receive the password each week. If you can’t catch the event *LIVE*, you can always catch the Replay later here.

See you then!
- Dane

PS… CLICK HERE to see the larger DaneSanders.tv UStream Channel. For the replay, click the player & enter the password. Cheers!